The hunt starts outside at the teammates statue. Players scan a QR code next to the statue and find pop-ups of Red Sox Legends.
Fans meet the greatest Red Sox players and are given a hint about a historic moment that they can explore inside the park.
^An AR introduction to Tedd Williams and the greatest Red Sox players of all time
Inside the stadium fans find a QR code that opens up a scene from Fenway in 1946. It is an image of the field taken from where they stand taken more than 70 years ago. They can sweep their phone left to right across their field of vision and see how the park looked back then.
A home run hit is animated on the nostalgic view of the field with audio from 1946.
Fans make their way to a clearly marked location, possibly with an ambassador, near section 42, row 37, and seat 21 where they find the famed "lone red seat" where another code awaits their scan.
The fan has now found the lone red seat, the landing point of the longest home run in Red Sox History, hit by legend Ted Williams.
The fan is then directed by to pick up their prize.
Upon reaching the final location players are awarded a small card with an AR prize QR code. Scanning the code with the AR App reveals a Coca-Cola image sitting on top of the code and the messaging that you can show this at any coke retailer in-stadium for a free Coca-Cola.